Experiment Information

The experiment should take around 15 minutes. During the experiment you will be asked to search for 8 items on a shopping website. The experiment does not require you to have prior experience with the website. All data captured during the experiment will be anonymised upon capture to ensure that you cannot be personally identified by the data. You are under no obligation to participate in this experiment and can choose to cease your participation at any time.

Please answer the following questions before starting the experiment:


Male:     
Female:


18 - 19:
20 - 29:
30 - 39:
40 - 49:
50 - 59:
60 + :    


Novice:            (basic web browsing, email, etc)
Intermediate:   (knowledge of advanced word processing and spreadsheet features e.g. mail merge, formulae, etc.)
Advanced:       (computing student, teacher or professional)

Experiment Instructions

When the the webpage loads you will see a bar along the top of the screen with the words "Show Task Information / Complete Task" (see image below). Please click on this bar to reveal the task instructions.

Once you have read the task instructions please click on the "Hide Task Information" bar (see image below) to return to the webpage.

You may show or hide the task information as many times as you like during the experiment. When you have located the information for the task, please follow the instructions under the "Show Task Information / Complete Task" bar.